![]() ![]() Even when you aim to build a sustainable brand in a price-sensitive market, you should focus heavily on giving more to your customers, and this ‘more’ should be visible to everyone. But it is challenging to build a brand for price sensitive market. Please note that this is a mere analogy and there are plenty of examples where companies are going big and serving small startups and SMEs. This leaves businesses that serve SMEs perpetually stuck in the same corner. Instead, they seek more expensive and reputed vendors. This has two implications: 1) they always seek low-cost services except for ones that are backed by big VC money 2) and then once they graduate to a relatively big operation and a stable position they no longer want to avail services from the same agency that provided them services during their startup days. (We have since changed our strategy) Startups are a price-sensitive market. It took us a while to understand that we were pursuing the wrong market. We were failing to close deals, and a few deals that we managed to close came out too small to pursue. The medium is relatively new for the Bangladesh market as well.Īfter trying for a couple of months, we found out that despite having excellent access as well as a seeming product-market fit, things were taking an unusually long time to happen. We offer content marketing and native advertisement services through our branded content studio Storylab which is effective but a little expensive and particularly helpful for brand building, growing brand affinity, and generating long-term ROI. ![]() The logic behind the decision was simple and perfectly made sense while making: we used to report, predominantly at that time, about startups and tech so we should pursue them as clients as well. Overall, the Vivo Y27 is a feature-packed smartphone with a powerful processor, impressive camera capabilities, and long-lasting battery life, making it a worthy choice for tech enthusiasts and everyday users alike.When we started Future Startup, our initial target customer was startup companies and SMEs. It comes in two elegant colour options: Burgundy Black and Garden Green, allowing users to pick their preferred style. Priced at Rs 14,999 in India, the Vivo Y27 offers great value for money. The Vivo Y27 comes equipped with a high-capacity 5000mAh battery that supports 44W wired charging.Īccording to the company, the smartphone can charge up to 29% in just 15 minutes, ensuring you spend less time tethered to a charger and more time enjoying your device. On the front, there is an 8MP selfie camera for great-looking self-portraits. The main 50MP wide lens is complemented by a 2MP depth sensor and a handy LED flash, ensuring well-lit and detailed photos. With its dual rear camera setup, the Vivo Y27 captures stunning moments effortlessly. In terms of storage, the Vivo Y27 offers a single variant with 128GB of internal storage and 6GB of RAM.Īdditionally, there is a memory card slot available, allowing users to expand the storage further. This combination provides a seamless and efficient user experience. Running on the latest Android 13 operating system and the FunTouch OS 13 on top, the Vivo Y27 is powered by a MediaTek Helio G85 processor. The display offers a smooth 90Hz refresh rate and reaches a peak brightness of 900 nits, ensuring vibrant and clear visuals. The Vivo Y27 smartphone sports a large 6.64-inch full HD+ display with a resolution of 1080 x 2388 pixels. Let's take a closer look at its specifications. This smartphone boasts a sleek glass body and comes packed with various exciting features. Vivo, the biggest Chinese smartphone maker, has launched a new addition to its Y series today, called the Vivo Y27. OnePlus teases name of first folding Smartphone, rumours suggest August launch ![]()
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